The truth is that the world will not beat a path to your door if you invent the better mousetrap. This notion gives people way too much credit. If your better mousetrap looks like nothing before it they will ignore you. The guy who steals your idea from the 3rd or 4th guy to steal it will be successful. This is after they have been gradually introduced to the new concept by several people plagiarizing from you.
Nothing truly revolutionary ever succeeds. Nothing that is truly revolutionary is ever hailed as such either. That’s because everybody has to form a consensus that it is, in fact, revolutionary, that it is new and completely unlike anything before it. It takes forever to come to this conclusion and by the time it is reached it is no longer true.
This is all because people are afraid of the anything new. They usually lack the skills to assess it and need to be told what to think. In the period of not knowing they will reject it so that it has to come back a few times. They need to have it predigested.
What this means:
It means you already probably have all the secrets to happiness, all the solutions to your problems, all the ways out of where you are. It’s the thing that you have rejected as too easy, or too dumb, or don’t know about because the guy who came up with it is starving to death in a hovel somewhere.
It means that without being told over and over again what quality is you probably wouldn’t be able to tell what is so good about William Shakespeare or John Steinbeck.
How you sell anything to people is to make it look like something else, hack it up a little bit, make it more generic.
If David Lynch wanted to be really big he should have made his movies more like Spielberg’s. If Jim Jarmusch wanted to be big he should have been more like Michael Bay. Don’t try to say anything too unpleasant or be profound, just be a dumb, loud motherfucker.See this Amp at http://amplify.com/u/7vjf
